Project: Create a new brand identity for FreeDoh Bakery.
Overview: I'm so proud to have earned a certificate from completing The Branding Masterclass as a part of my professional development in design, especially since I was able to create an entirely new brand identity from a class prompt. From creating word maps to sketching logos to creating a brand voice, I got to master an array of marketing and design skills. Enjoy the final execution of brand identity for the fictional company "FreeDoh Bakery," a gluten-free baking company.
Skills Used: Graphic Systems, Brand Identity, Brand guidelines, Graphic Design, Strategy, Conceptualization, Color Theory, Copywriting
Software Used: Illustrator, InDesign
