Project: Cal Poly Partners Identity Guidelines
Overview: The prompt of this project was to work within the Cal Poly brand guidelines to create a unique visual identity for Cal Poly Partners, a nonprofit auxiliary that works alongside the university (rebranded in Feb. 2024). I collaborated closely with our creative director to finalize the look and feel of the brand and to create an overall graphic system. I am proud to say that I came up with the idea of the color block system present in most materials, which adapts really well to most materials and acts as an important visual consistency.
Skills Used: Layout Design, Graphic Systems, Typography, Collaboration
Software Used: InDesign, Photoshop
Note: Curious to see how the rebrand was implemented? Take a look at the Cal Poly Partners rebrand project.
